Motomedia, an advertising company, has launched an interactive outdoor-LED screen.
In a statement, the company said its interactive outdoor-LED screen was the ‘AI Screen.’
The company said the AI Screen was an outdoor advertising display that would provide brands a platform to engage, interact and personalise campaign messages directly to their target audience in real time.
The company added that its digital billboard located at Maryland T- Junction would also provide insights into audience profiling and behaviours to deliver targeted and effective campaign results.
Speaking at the launch, the Chief Executive Officer of Motomedia, Mr Henry Orajiaka, “This innovative solution from Motomedia has the potential to exponentially increase campaign effectiveness for advertisers by deploying personalised content and targeting OOH spend based on consumer behavior.
“Furthermore, the AI Screen provides brands with the flexibility to pay per exposure.
“We are providing brands the opportunity to personalise, engage and interact with their consumers one-on-one. It is the first time this is happening in the OOH space in West Africa.